Privacy Policy

This Privacy Policy (“Policy”) sets out the principles and procedures governing the collection, use, disclosure, storage and processing of personal data by Ample Technologies Private Limited (operating via its Retail stores under the Brand(s) Imagine, ASICS, LEGO, and iCare as well as through its online stores www.imagineonline.store, www.mybrickhouse.com, www.tekneworld.com and the corporate website www.ample.co.in), Ample Digital Private Limited (operating via its offices across India and online store, www.ampleonline.co.in), and Ample Retail Private Limited (operating via its Retail Stores operating under the Brand(s) Under Armour and BOSE and the online store www. Soundscape.com), collectively referred to as “Ample,” “we,” “us,” or “our”. 

This Policy applies to all users who interact with Ample’s services, including its websites, mobile applications, retail channels, and customer support platforms. We are committed to protecting your personal data and ensuring transparency in how such data is collected, used, and safeguarded. We operate in compliance with applicable data protection laws and regulations, and any updates or modifications to this Policy shall also be made in accordance with prevailing legal requirements.

We encourage you to read this Privacy Policy carefully before using the Ample website, mobile application, or providing via the above mediums any personal information to Ample. By accessing or interacting with our services, you acknowledge that you have read and understood this Policy and voluntarily consent to the collection and use of your personal data in accordance with the practices described herein. 

1. Overview

This Privacy Policy provides a comprehensive explanation of how Ample collects, uses, stores, discloses, and otherwise processes your personal data when you engage with our services. It outlines the categories of data we may collect, the purposes for which such data is processed, the lawful grounds under applicable regulations that permit us to process such data, and the measures we take to protect your information.

Additionally, this Policy informs you of your rights under applicable data protection laws, including the right to access, rectify, restrict, or delete your personal data, and the right to withdraw consent or raise a grievance, where permitted by law.

We value your trust and remain committed to handling your personal data responsibly, transparently, and in accordance with all applicable legal and regulatory standards.

2. What Data We Collect

We may collect the following categories of personal data , including but not limited to the examples listed below. The specific data collected may vary depending on your interaction with our services, platforms, and retail channels:

Kindly note that Cookie & Usage data is collected only after obtaining your free, informed, specific, and unambiguous consent, in accordance with the Digital Personal Data Protection Act, 2023. You may manage or withdraw your consent at any time via our cookie settings panel.

3. Children’s Data and Age-Sensitive Engagement

Certain digital experiences or promotional activities offered by Ample may naturally appeal to individuals under the age of 18. While we do not knowingly collect personal data from minors without verified parental or guardian consent, limited technical data, such as device identifiers, usage logs, or anonymized interaction metrics, may be passively collected to ensure platform functionality, safety, and performance. Such data is processed in strict compliance with applicable child data protection laws, and is never used for profiling, targeted advertising, or behavioural tracking. Parents or legal guardians may contact us to review, modify, or request deletion of any data associated with their child.

4. Why We Collect Your Data

Your personal data is collected and processed for the following purposes:

• To fulfil product purchases,  service requests and related transactions

• To provide after-sales support and warranty services

• To manage loyalty programs, promotional campaigns and customer engagement initiatives

• To personalize customer experience and product recommendations

• To comply with legal, regulatory and compliance obligations

• To conduct internal analytics and improve service delivery

• To support accounting and billing processes

5. How We Collect Your Data

  We collect data through:

• Direct interactions at our physical stores via Point of Sale (POS) systems and through our digital platforms, including our websites, mobile applications, e-commerce portals, and official communication channels and Lead Management Platforms used to track and respond to customer inquiries and engagement.

• Customer service channels and feedback submissions

• Loyalty program registration and promotional campaigns

• Cookies and similar technologies used across our digital platforms to enhance functionality and user experience Third-party service providers acting on our behalf

• Licensed third-party databases acquired for marketing, analytics, and personalization purposes, subject to applicable legal and privacy safeguards

• Ongoing data/information collection for personalisation of experience

6. Who We Disclose Your Data To

     We may share your personal data with:

• Brand principals (Apple, Bose, LEGO, Under Armour, ASICS, TEKNE) for service facilitation, product-related support, and other legitimate business purposes.

• Payment gateways and aggregators, logistics providers, and technical service vendors

• Government authorities or regulators, where legally required

• Internal teams and affiliated entities within Ample, for operational efficiency, customer engagement, and marketing communications.

 All disclosures are made in accordance with applicable data protection laws and contractual safeguards to ensure your information is handled responsibly.

7. How We Protect Your Data

We are committed to safeguarding your personal data through appropriate technical and organizational measures designed to prevent unauthorized access, loss, misuse, or disclosure. Access to personal data is limited to individuals and partners with a legitimate business requirement and is subject to confidentiality obligations.

You are responsible for maintaining the security of your account credentials and any access to protected areas of our services. Any activity through your credentials will be treated as authorized. We are not liable for unauthorized use resulting from compromised credentials.

Unauthorized access is strictly prohibited and may attract legal consequences. We reserve the right to suspend access without notice if a security breach is suspected. If you believe your data is no longer secure, please contact us immediately using the details provided below.  

8. How Long We Retain Your Data

We retain personal data for a duration that aligns with the purpose for which it was collected, or as required to meet legal, regulatory, contractual, or operational obligations. Retention periods may vary depending on the nature of the data, the context of its use, and applicable statutory requirements. Where feasible, data that is no longer needed is securely deleted, anonymized, or archived in accordance with internal policies and industry standards.

9. Consent Management

Where applicable, we seek your consent before collecting, using, or sharing your personal data for specific purposes. Consent is obtained through clear, accessible, and transparent means, ensuring you are informed about the nature and scope of the processing.

You have the right to withdraw your consent at any time. However, such withdrawal may be subject to certain contractual obligations or legal requirements, and may impact the availability or functionality of certain services. 

Upon receiving a valid request to modify or withdraw consent, we will endeavour to update your preferences within a reasonable timeframe. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to such withdrawal.

We encourage you to contact us should you wish to review, modify, or revoke your consent preferences. 

10. Your Privacy Rights 

Your rights in relation to your personal data may vary depending on the jurisdiction in which you reside and the laws that apply. We encourage you to contact us for specific information regarding the rights available to you under relevant data protection regulations.

Generally, and subject to applicable legal conditions and limitations, you may have the right to:

• Access: Request a summary of your personal data and details of third-party sharing.

• Correction/Erasure: Ask us to update or delete your personal data.

• Withdraw Consent: Revoke consent for data processing, subject to service limitations where essential data is required.

• Grievance Redressal: Under the Digital Personal Data Protection Act, 2023 of India (“DPDPA”), you may raise concerns about data handling.

• Nomination: DPDPA allows you to nominate someone to exercise your rights in case of incapacity or death.

Some rights may be subject to legal exemptions. To exercise any of the above, contact us at customercare@ample.co.in. You may also lodge a complaint with your local data protection authority if you believe your rights have been violated.

11. Grievance Redressal

For any concerns regarding personal data, please contact:

Grievance Officer, Ample, 4th Floor, NCC Windsor Airport Road, Bengaluru 560064, Email: customercare@ample.co.in

Response Time: Within 7 working days

12. Changes to This Policy

This Privacy Policy may be revised from time to time. The most recent version will be available on our website and at all Ample retail outlets. Please check the Privacy Policy to stay informed of any changes.